Cats. Love them or loathe them, one thing is for sure: the Internet, that astounding creation that lays the sum of mankind’s knowledge, wisdom, experience, and expertise at the fingertips of anyone with even a dial-up modem, is chock full of them. From generating TGIF memes to pedaling corporate affirmations, where there’s a marketing need [Read More…]
Throughout human history, we have maintained a conflicted relationship with our bodies. We don’t just mean the struggle to lose a pound or two, or the issues some of us face with physical dysfunction. It goes so much further than that, as news headlines frequently remind us. But there’s a way in which our bodily [Read More…]
As a species, we sure like to make simple things complicated. We live at warp speed and chase inherited dreams, and then we wonder why the stress we’ve created have us reaching for pharmaceuticals, therapists, gurus, and other self-comforting tools and vices to carry us from day to day. In our fast-paced, multi-tasking, always-on 21st [Read More…]
Last year, we dipped our corporate toes into the pool of industry analysis, tentatively creating articles that we thought might be of interest to our customers, partners, and the broader contamination control community. We expected that only a handful of readers would return week after week to see what scientific curiosity had caught the eye [Read More…]
As each holiday season rolls around, the landscape of the bookstore changes. And this year, alongside the newest Lee Child or John Grisham blockbuster, a crop of titles has sprung up like weeds on a vacant lot in perhaps one of the more niche areas of the book publishing world: business intelligence. Writings on harnessing [Read More…]
Opening soon in theaters across the nation, the movie Wonder, adapted from the eponymous bestseller by R. J. Palacio, is already the subject of intense controversy. The story centers on the character of August Pullman – ‘Auggie’ to his friends – a ten year old boy, about to start school. And Auggie is no ‘normal’ [Read More…]
The year is 1999. The location is the scientific research station Moon Base Alpha, nestled in the moon’s crater, Plato. The team of scientists is led by one Captain John Koenig who oversees operations in the orbiting satellite/nuclear waste dump. The personnel inhabiting the moon base include technicians, security, and a handful of non-humans including [Read More…]
Here at Berkshire, we love solving riddles. So here’s one that had us scratching our heads as we searched for an answer: What do floppy discs and salads have in common? It’s ok, we’ll wait while you ponder. Give up? Cleanrooms! Wait, how can lettuces have anything to do with cleanrooms? We’re glad you asked [Read More…]
Given the number of food-related articles we’ve published in recent months, you may be forgiven for thinking we are somewhat obsessed. While researching topics like activated charcoal in ice cream to wine-infused coffee beans to last month’s unveiling of the all-new ruby chocolate, we at Berkshire have enjoyed feasting our eyes on some exciting new [Read More…]
Last week saw the much anticipated, and subsequently critiqued, launch of Apple’s latest generation of i-products. From the new and improved Apple TV to the updated Apple Watch with integrated SIM card, fresh innovation seemed to be the theme of the keynote held at the newly unveiled Steve Jobs Theater in Cupertino, CA. But it [Read More…]
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